Video Tech: 8 Israeli Tech Trends, 8 Crazy Nights 2015 (6/8)
It’s that time of year! Join us for the next eight days for what’s become an OurCrowd tradition: highlighting during Hanukkah — the festival of lights – the top eight Israeli tech trends that spark the interest of our investment team and what they see on the ground. Trend #6: Video Tech Behind the trend: Video has been the top focus of online marketing and advertising in recent years and shows no indication of disappearing as a promotional preference in 2016. With Google’s decision to include video-based advertisements in search, and Twitter and Facebook testing auto-play video in their user’s feeds, it’s clear the industry’s biggest players believe the market is ready to accept more video as advertising. This is in no small part due to our current obsession with promoting ourselves via video through apps like Instagram, Snapchat, Periscope, or Vine. Last month, Snapchat announced that it had six billion video views a day. Also last month, Instagram launched its second video app – Boomerang –that combines photos and one-second videos that run in loops backwards and forwards. What’s...
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