Partnering with Corporates is Not an Option, it’s a Necessity
OurNetwork Q3 Innovation Report: Partnering with Corporates is Not an Option, it’s a Necessity By Matan Bordo, The Junction by F2 Capital The following is an excerpt from the OurNetwork Q3 Innovation Report, downloadable here. “Corporate Innovation” is a phrase that has been thrown around a great deal over the past decade. For many reasons, it has become obvious to global corporations that an innovation model that relies solely on the R&D department or innovating internally will lead them on the path towards obsolescence. This relatively newfound sense of urgency among corporates is prevalent due to various factors — one being that the cost of launching a startup decreased by 99.9% from 2000 to 2011. This paved the way for the widespread acceptance and practice of the “Lean Startup” methodology, introduced in 2008, within entrepreneurial communities — and even conglomerates like GE — around the world. Sometimes, corporate innovation is real and has yielded tremendous outcomes for both the startup and corporation. On other occasions, it is just fluff — what CB Insights correctly dubs as Corporate Innovation Theatrics (introducing...
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