The WIX IPO, the future of website creation, and the designer’s changing role
Unless you’ve been living in a cave (with no Wifi — no cheating), you’ve probably heard about the arms race in the do-it-yourself (DIY) website building space (we did a great run-down of the entire market in Where to invest in the next generation of website building tools). Wix’s upcoming IPO and what that means for the market The largest player in this space, Israel’s Wix.com, makes it stupid-easy to build your own website using simple fill-in-the-blank templates. Wix recently filed for an IPO in the U.S., according to Bloomberg. Sources say that Wix will raise $75M at a valuation of $400M. This validates that there’s a business here: 28 million people have used Wix to build websites. Headquartered in Tel Aviv, Wix ‘s revenue rose 60% to $40 million in 2012 from $25 million in 2009. Wix has a strong hold on the DIY end of the market. Website creation for professionals But this is far from a winner-take-all market. If DIY website creation sits on one end of the website development spectrum, professional tools sit on the other....
Read More